As public relations professionals, we have moments of mastery, moments when our ideas come to light. Join your colleagues on August 23, 2012 to celebrate and recognize the best of these moments at the PRSA Phoenix 2012 Copper Anvil Awards.
The scintillating evening of lights and inspiration will take place at the new Hotel Palomar Phoenix at Cityscape. Enjoy beverages and delicious food, capture the moment in a photo booth and take in the ambiance where art meets illumination, all with the sparkling city lights of downtown Phoenix as the backdrop. You don’t want to miss this evening and your chance to mingle with your established peers at the hottest new hotel in town.
August 23, 2012
5:30 p.m. Raffles/silent auction, cocktails, and networking
6:30 p.m. Awards presentation
7:15 p.m. More mixing and mingling
Hotel Palomar Phoenix at Cityscape, 2 East Jefferson Street, Phoenix, AZ 85004, Directions
Tickets are $60 for members, $70 for non-members and $80 at the door. Tickets are available for purchase online through August 17, 2012.
This event supports the PRSA Phoenix chapter’s scholarship fund, supporting PR professionals of the future.
Head over to the PRSA Website to register
Learn how professional sports has had to change how they communicate, get creative with sponsorships and engage a fan base that expects top notch performance in exchange for their hard earned dollar.
Hear from top game-changers from sports teams across the Valley and uncover some of their best hits and misses. Learn how their experiences can help you to evaluate your next big play! The panelists for this event are:
Jeramie McPeek from the Phoenix Suns
Karina Bohn from the Arizona Diamondbacks
Rich Tomey from the Arizona Cardinals
The key message in this presentation will be how the economy and technology have changed how professional sports interact and engage their fans. Important take aways include:
- The increasing role of mobile in the fan experience
- How teams get creative in packaging tickets and events
- Future plans for making the event experience a primary reason to attend.
Wednesday, July 25, 2012
11:30 AM – 1:00 PM AZ
1475 North Scottsdale Road
Scottsdale, Arizona 85257
Cost: JULY SPECIAL!
AMA Members $25
Head over to the AMA Website to RSVP for the event.
Join us for the next PRSA Phoenix Media Breakfast at night (aka happy hour). It will feature news producers and reporters from various local stations. Info on the panelists have yet to be announced. Learn about their preferred pitching style, what they’re currently working on and what they are looking for.
WHEN: Thursday, July 26
4:30 to 6 p.m.
WHERE: Rico’s American Grill (at The Pointe Hilton Squaw Peak Resort)
7677 N. 16th St., Phoenix 85020
COST: $15 for members who register in advance by the deadline noted below or $20 for members at the door
$20 for non-members who register in advance by the deadline noted below or $25 for non-members at the door
*Please note that online registration will close at 12 p.m. on Tuesday, July 24, 2012 so we may place the order for food and beverage.
Questions: contact Beth Cochran firstname.lastname@example.org or Kendra Schultz KSchultz@HermosaInn.com
George Carlin once said, “Just think of how dumb the average person is, and then realize half of them are even stupider!” Nowhere is this observation more astute than on the Internet. Whether you’re managing a client’s social media presence, participating in a discussion forum, or simply browsing around in boredom, chances are you’ve come across a post that made your brain hurt. Face, meet palm.
Enter the Internet troll – one who enjoys using the Internet to disrupt conversations, bring mayhem to communities, and generally upset and infuriate as many people as possible. For the most part, this behavior has less to do with the community and subject matter itself, and more to do with getting attention. Less-nuanced trolls may use provocative language – swears, ethnic slurs, threats, etc. – or post inflammatory images. More sophisticated trolls rely on psychology and sophistry to manipulate their targets. Regardless of the skill set, the motivation is the same: seek attention and get a few personal yuks out of enraging strangers online.
Anyone who has managed social campaigns for any length of time can tell you that the longer the campaign, and the higher its profile, the more likely you are to run across one or more of these individuals. Having a solid plan in place for dealing with various trolls can be immensely useful in certain circumstances.
Here are a few tried-and-true methods for dealing with a troll on your client’s page:
- Not all angry, sarcastic commenters are trolls. Someone may have arrived at your client’s page to voice a legitimate complaint. Make sure to read their post carefully and assess whether it warrants further contact. You know your client’s strengths and weaknesses – be on the lookout for complaints that seem unusual or unlikely, especially if there is an element of absurdity. If you can’t quite tell, follow up with your client internally to verify the post before reaching out to the commenter.
- Don’t feed the trolls. They thrive on negative attention; giving them what they crave will only encourage further behavior. It may even attract new trolls and make the problem worse. If you’ve identified a troll, the best thing you can do is grow some thicker skin and ignore them.
- If you absolutely must respond, keep a cool head. Be factual and unemotional. Respond in a way that is positive (even complimentary), yet conveys you’re disinterested in arguing.
- A seasoned community administrator will tell you that managing an online group is akin to being a kindergarten teacher. That is, you have to be the adult amidst childish antics. If things start to get out of hand, a firm but gentle reminder of the rules and decorum are a good way to keep legitimate users from getting too involved with a troll.
- There are a few schools of thought on how to manage a troll that goes too far: One attitude assumes that your client’s page is part of their brand property, and maintaining that includes “pruning” it of unwanted posts. The other attitude is that transparency rules the web, and the Internet in general is unreceptive to most forms of censorship, so even unwanted posts should be left alone. You should work out a policy with your client for how to handle these situations before they arise.
Personally, I advise clients to generally avoid deleting or banning trolls unless the content of their posts is especially egregious. This would include things like death threats, racial slurs, obscene imagery, etc. The reasoning is that leaving up extreme content could put off legitimate visitors and expose the client to legal repercussions. There is also the possibility that the content violates a host’s TOS and may cause the whole community to be taken offline (a PR/Marketing nightmare). For the most part, online communities – Facebook pages, message boards, etc. – are fairly efficient at self-policing. As long as your troll(s) aren’t breaking any laws, leave their posts alone.
- Finally – have a sense of humor. Not all trolls are loudmouthed, sadistic creeps. Some are surprisingly talented writers who seek attention with funny replies and comments. Learn to appreciate these contributions for making the community more colorful and interesting.
Have you ever dealt with a nasty troll before? How did you respond? Let us know in the comments!
Last month, The Allstate Foundation and Allstate’s Southwest Region, based in Phoenix, received the prestigious Silver and Bronze Anvil Awards from PRSA. The PRSA describes the Silver Anvil award as “symbolizing the forging of public opinion, [The Silver Anvil] is awarded annually to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.” The Bronze Anvil award recognizes outstanding public relations tactics within a larger program or campaign.
The Allstate Foundation’s Southwest Region received the Silver Anvil award for its “Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground” campaign, in the reputation/brand management category. This campaign was a fundraiser and project to create the Little Hands Playground in Tucson, Arizona. The playground would honor Christina Taylor-Green, who tragically lost her young life in Tucson, Arizona shooting involving U.S. representative Gabrielle Giffords. The project garnered national media attention for The Allstate Foundation and the community of Tucson, Arizona.
The Allstate Foundation received a bronze anvil award in the press kits category also for their “Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground” campaign. The PRSA says that the project “generated more than 150 local and national media placements and 15 million viewer impressions.”
We congratulate the Allstate Foundation’s Southwest Region in receiving these prestigious Awards!
Presenter: Erick Dickens, VP of Marketing at LifeLock
Wednesday, June 27, 2012
11:30 AM – 1:00 PM AZ
Fleming’s Prime Steakhouse and Wine Bar (at the Scottsdale Hilton)
6333 North Scottsdale Rd
Scottsdale, AZ 85250
AMA Members $35; Non-Members $55
June 27, 2012 (Walk-ins are Welcome)
New competition. Regulatory and legal changes. The economy. Changes in the marketplace can take its toll on your brand. So, what do you do when your brand seems to be going in the wrong direction?
Learn from a company who’s been there. Find out how Erick Dickens, VP of Marketing at LifeLock, focused on four key steps to revitalize their brand marketing and get their business growth back on track.
- Monitoring the competition and environment
- Improving your brand image
- Nurturing your reputation
- Resetting your advertising and marketing campaign strategy
RSVP at the AMA website.
Speaker: Malcolm Atherton
Date: Thursday, June 21, 2012
Time: 11:30 a.m. – 1 p.m.
Location: University Club of Phoenix, 39 E. Monte Vista, Phoenix
The International Association of Business Communicators (IABC) are hosting an event on June 21st called “Integrated Communications: Why PR & Marketing Must Work Together to Tackle Today’s Communications MegaTrends”. Malcolm Atherton from PR Newswire will be speaking and the event proves to be an interesting look at how social media and new information channels blur the boundaries between Maketing and PR.
Attendees will learn:
- How the emergence of social media and the ascendance of owned media is changing the definition of earned media
- Why “content marketing” is not just a trend but a requirement
- How a team approach across PR, marketing and social/digital is vital to maximize your organization’s/client’s web presence
- Why you need to rethink the press release and how to craft them to satisfy pandas and penguins and people (oh my!)
- Why PR and marketing should practice “agile engagement” … together!
The cost will be $30 for members and $40 for non-members.
Looking for some reading material over the three day weekend? Here are the week’s top social media articles:
It’s time once again for Valley Communicators Night, IABC Phoenix’s annual networking event for Valley communications, PR and marketing professionals. This year IABC Phoenix is co-hosting the event with PRSA Phoenix and AMA Phoenix. The event is open to members of various other local professional organizations in related fields who are interested in participating.
Valley Communicators Night will be held Wednesday, June 6, at 6 p.m., at POSH restaurant in Scottsdale. Cost for members of participating organizations is $25; non-member pricing is $30.
Complete details about the event are posted on the IABC Phoenix website, which includes a link to the registration website. Registration deadline is June 4.
Kudos to Kim Grozek for taking home IABC Phoenix’s distinguished President’s Award. This special Copper Quill honors a board member or volunteer for their exceptional service to the chapter. Grozek, as VP of Internal Communications for IABC Phoenix, took charge of redesigning Edit Express, IABC Phoenix’s bi-weekly email publication. Kim will be returning to the board again for the 2012-13 term to serve as Vice President of Community Involvement.